Items where Author is Ding, Qing Shan

Brand equity

Ding, Qing Shan, Niros, Meletios I, Pollalis, Yannis A, Zhou, Yanfeng and Tsogas, Markos H (2017) Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE. In: British Academy of Management Conference 2017, 5-7 September 2017, University of Warwick.

Brand origin confusions

Ding, Qing Shan, Niros, Meletios I, Pollalis, Yannis A, Zhou, Yanfeng and Tsogas, Markos H (2017) Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE. In: British Academy of Management Conference 2017, 5-7 September 2017, University of Warwick.

CEESCALE

Ding, Qing Shan, Niros, Meletios I, Pollalis, Yannis A, Zhou, Yanfeng and Tsogas, Markos H (2017) Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE. In: British Academy of Management Conference 2017, 5-7 September 2017, University of Warwick.

Consumer ethnocentrism

Ding, Qing Shan, Niros, Meletios I, Pollalis, Yannis A, Zhou, Yanfeng and Tsogas, Markos H (2017) Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE. In: British Academy of Management Conference 2017, 5-7 September 2017, University of Warwick.

Political event

Ding, Qing Shan, Niros, Meletios I, Pollalis, Yannis A, Zhou, Yanfeng and Tsogas, Markos H (2017) Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE. In: British Academy of Management Conference 2017, 5-7 September 2017, University of Warwick.