Abdelkader, Ahmed, Jackson, Howard and Cook, John
Determinants and Antecedents of Relationship Marketing Orientation.
International Journal of Customer Relationship Marketing and Management, 1 (4).
Polyakova, Olga, Mirza, Mohammed T. and Jackson, Howard
Service quality in fitness centres- literature review and further research.
In: Academy of Marketing Conference, 2nd - 5th July 2012, Southampton, UK.
Kadembo, Ernest M, Jackson, Howard, Feather, Denis and Granata, Nadio
The branding consultant’s recommendation for the re-branding of Oldham town: Weighing in on the conceptual fit.
In: Academy of Marketing Conference, 6-8 July 2010, Coventry University.
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