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Number of items: 3.

Polyakova, Olga, Mirza, Mohammed T. and Jackson, Howard (2012) Service quality in fitness centres- literature review and further research. In: Academy of Marketing Conference, 2nd - 5th July 2012, Southampton, UK.

Kadembo, Ernest M, Jackson, Howard, Feather, Denis and Granata, Nadio (2010) The branding consultant’s recommendation for the re-branding of Oldham town: Weighing in on the conceptual fit. In: Academy of Marketing Conference, 6-8 July 2010, Coventry University. (Unpublished)

Abdelkader, Ahmed, Jackson, Howard and Cook, John (2010) Determinants and Antecedents of Relationship Marketing Orientation. International Journal of Customer Relationship Marketing and Management, 1 (4). pp. 22-43. ISSN 1947-9247

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