Items where Author is Reynolds, Paul

2015

Haloub, Radi and Reynolds, Paul Lewis (2015) The Influence of Managerial Forces and Users’ Judgements on Forecasting in International Manufacturers: a Grounded Study. In: BAM 2015 Conference, 8th - 10th September 2015, University of Portsmouth, UK.

Wali, Andy Fred, Wright, Len Tiu, Nwokah, N.Gladson and Reynolds, Paul Lewis (2015) Customer Relationship Management and Service Quality: a qualitative study. In: 2015 European Academy of Management (EURAM) Conference, 17th - 20th June, 2015, Kozminski University, Warsaw Poland..

2014

Wali, Andy Fred, Wright, Len Tiu and Reynolds, Paul Lewis (2014) Cashless system, users' perception and retail marketing performance. International journal of sales retailing and marketing, 3 (4). pp. 17-32. ISSN 2045-810X

Wali, Andy, Wright, Len Tiu and Reynolds, Paul Lewis (2014) Cashless policy, users’ perception and retail marketing performance. In: International Conference on the Restructuring of the Global Economy (ROGE), 23rd - 24th June 2014, Cambridge, UK.

2012

Reynolds, Paul Lewis (2012) Marketing for Small Business: The Development of a Practical and Conceptual Contribution towards a new Paradigm 1986 to 2011. Doctoral thesis, University of Huddersfield.

2011

Day, John and Reynolds, Paul Lewis (2011) Exploring the marketing - entrepreneurship interface: bringing an understanding of small business marketing into the curriculum. In: Paper presentations of the 2010 University of Huddersfield Annual Learning and Teaching Conference. University of Huddersfield, Huddersfield, pp. 102-115.

2010

Haloub, Radi and Reynolds, Paul Lewis (2010) Pharmerging Countries in the Middle East: a Spotlight on Jordan. In: 3rd annual Pharma Forecasting Excellence 2010, October 2010, Boston - USA. (Unpublished)

2007

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2007) Predictive strategic marketing management decisions in small firms: A possible Bayesian solution. Management decision, 45 (6). pp. 1038-1057. ISSN 0025-1747

2006

Day, John, Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2006) Entrepreneurship and the small to medium sized enterprise: a divergent / convergent paradox in thinking patterns between advisers and SME owner managers. Management decision, 44 (5). pp. 581-597. ISSN 0025-1747

Day, John, Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2006) Entrepreneurship and the small to medium-sized enterprise: A divergent/convergent paradox in thinking patterns between advisers and SME owner-managers. Management Decision, 44 (5). pp. 581-597. ISSN 0025-1747

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2006) A scheme to increase profitability in entrepreneurial SMEs. Journal of Small Business and Enterprise Development, 13 (3). pp. 395-410. ISSN 1462-6004

2003

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2003) Is there a need for a new paradigm for small business marketing? Working Paper. London Metropolitan University Business School.

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2003) Marketing (2nd edition). Palgrave-Macmillan. ISBN 9780333987896

Reynolds, Paul Lewis (2003) Sales forecasting practice in small firms: the application of Bayesian theory to strategic decisions. Journal of research in marketing and entrepreneurship, 5 (1). pp. 25-38. ISSN 1471-5201

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2003) Tracking key marketing health parameters within smaller enterprises. Working Paper. London Metropolitan University Business School.

2002

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2002) Marketing: made simple. Made simple series . Elsevier. ISBN 9780750647717

Reynolds, Paul Lewis (2002) The need for a new paradigm for small business marketing? - What's wrong with the Old One? Journal of research in marketing and entrepreneurship, 4 (3). pp. 191-205. ISSN 1471-5201

2001

Reynolds, Paul Lewis, Day, John and Lancaster, Geoffrey A. (2001) Moving towards a control technique to help small firms monitor and control key marketing parameters: a survival aid. Management decision, 39 (2). pp. 113-120. ISSN 0025-1747

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2001) Marketing: the one semester introduction. Butterworth-Heinemann. ISBN 9780750643818

Reynolds, Paul Lewis, Day, John and Lancaster, Geoffrey A. (2001) Understanding the relationship between small and medium enterprises (SME's) and their advisors and counsellors: an application of the divergent/convergent paradox in respective thinking patterns. Working Paper. London Metropolitan University.

Reynolds, Paul Lewis, Day, John and Lancaster, Geoffrey A. (2001) The importance of correctly defining entrepreneurship when studying marketing in the context of SME's. Working Paper. London Metropolitan University.

1998

Day, John, Reynolds, Paul Lewis and Lancaster, Geoffrey A. (1998) A marketing strategy for public sector organisations compelled to operate in a compulsory competitive tendering environment. International journal of public sector management, 11 (7). pp. 583-595. ISSN 0951-3558