Items where Author is Reynolds, Paul

Day, John and Reynolds, Paul Lewis (2011) Exploring the marketing - entrepreneurship interface: bringing an understanding of small business marketing into the curriculum. In: Paper presentations of the 2010 University of Huddersfield Annual Learning and Teaching Conference. University of Huddersfield, Huddersfield, pp. 102-115.

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2007) Predictive strategic marketing management decisions in small firms: A possible Bayesian solution. Management decision, 45 (6). pp. 1038-1057. ISSN 0025-1747

Day, John, Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2006) Entrepreneurship and the small to medium sized enterprise: a divergent / convergent paradox in thinking patterns between advisers and SME owner managers. Management decision, 44 (5). pp. 581-597. ISSN 0025-1747

Day, John, Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2006) Entrepreneurship and the small to medium-sized enterprise: A divergent/convergent paradox in thinking patterns between advisers and SME owner-managers. Management Decision, 44 (5). pp. 581-597. ISSN 0025-1747

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2006) A scheme to increase profitability in entrepreneurial SMEs. Journal of Small Business and Enterprise Development, 13 (3). pp. 395-410. ISSN 1462-6004

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2003) Is there a need for a new paradigm for small business marketing? Working Paper. London Metropolitan University Business School.

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2003) Marketing (2nd edition). Palgrave-Macmillan. ISBN 9780333987896

Reynolds, Paul Lewis (2003) Sales forecasting practice in small firms: the application of Bayesian theory to strategic decisions. Journal of research in marketing and entrepreneurship, 5 (1). pp. 25-38. ISSN 1471-5201

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2003) Tracking key marketing health parameters within smaller enterprises. Working Paper. London Metropolitan University Business School.

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2002) Marketing: made simple. Made simple series . Elsevier. ISBN 9780750647717

Reynolds, Paul Lewis (2002) The need for a new paradigm for small business marketing? - What's wrong with the Old One? Journal of research in marketing and entrepreneurship, 4 (3). pp. 191-205. ISSN 1471-5201

Reynolds, Paul Lewis, Day, John and Lancaster, Geoffrey A. (2001) Moving towards a control technique to help small firms monitor and control key marketing parameters: a survival aid. Management decision, 39 (2). pp. 113-120. ISSN 0025-1747

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2001) Marketing: the one semester introduction. Butterworth-Heinemann. ISBN 9780750643818

Reynolds, Paul Lewis, Day, John and Lancaster, Geoffrey A. (2001) Understanding the relationship between small and medium enterprises (SME's) and their advisors and counsellors: an application of the divergent/convergent paradox in respective thinking patterns. Working Paper. London Metropolitan University.

Reynolds, Paul Lewis, Day, John and Lancaster, Geoffrey A. (2001) The importance of correctly defining entrepreneurship when studying marketing in the context of SME's. Working Paper. London Metropolitan University.

Day, John, Reynolds, Paul Lewis and Lancaster, Geoffrey A. (1998) A marketing strategy for public sector organisations compelled to operate in a compulsory competitive tendering environment. International journal of public sector management, 11 (7). pp. 583-595. ISSN 0951-3558