Computing and Library Services - delivering an inspiring information environment

Exploring semantic cueing effects using McGurk fusion

Ali, Azra N. (2007) Exploring semantic cueing effects using McGurk fusion. In: Auditory-Visual Speech Processing 2007 (AVSP2007), August 31 - September 3, 2007, Kasteel Groenendaal, Hilvarenbeek, The Netherlands.

Metadata only available from this repository.


In this paper highlights that audiovisual speech perception is not all autonomous and that lexical semantic context and word meaning can influence McGurk fusion and the rate of fusion responses too. Sentence context can actually diminish McGurk fusion rate when semantic cueing from the context biases against the fusion expected. However, it did not block the fusion entirely even when the cue strongly favoured the audio or visual channel. Probabilistic grammars were used to measure the strength and directionality of speech cueing effects, using conditional probabilities estimated from relative frequencies in the British National Corpus. Results from conditional probabilities showed that the greater the strength of the semantic bias the greater the reduction in fusion rate. Whereas, positive semantic cueing examples of Sharma (1989) showing an increase in fusion rates when the phrase favoured the expected fusion. Audiovisual speech perception can be influenced by the semantic context which adds to evidence from other types of experiment that speech perception is not all bottom-up processing.

Item Type: Conference or Workshop Item (Paper)
Subjects: T Technology > T Technology (General)
Schools: School of Computing and Engineering
Related URLs:
Depositing User: Briony Heyhoe
Date Deposited: 29 May 2008 15:39
Last Modified: 28 Aug 2021 10:38


Downloads per month over past year

Repository Staff Only: item control page

View Item View Item

University of Huddersfield, Queensgate, Huddersfield, HD1 3DH Copyright and Disclaimer All rights reserved ©