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Institutional Antecedents of the Corporate Social Responsibility (CSR) Narrative in the Developing World Context: Implications for Sustainable Development

Melissen, Frans, Mzembe, Andrew, Idemudia, Uwafiokun and Novakovic, Yvonne (2017) Institutional Antecedents of the Corporate Social Responsibility (CSR) Narrative in the Developing World Context: Implications for Sustainable Development. Business strategy and the environment. ISSN 0964-4733

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Abstract

Efforts to understand the background to perceptions and manifestation of Corporate Social Responsibility (CSR) in the developing world need to focus on establishing their link with socio-economic governance challenges and societal expectations and cultural traditions. This signifies a departure from a western centric understanding of CSR but also an over-focus on CSR as philanthropy. This study considers the Malawian tourism industry and finds that its colonial legacy, post-colonialism development thinking and the national education system explain the prevalence of a ‘CSR as philanthropy’ agenda. When these factors interact with socio-economic governance challenges and societal expectations, however, the universality thesis that has often been associated with CSR theorization and implementation can be challenged. These findings therefore suggest a shift from the western centric CSR thinking to a CSR perspective that is strongly grounded in local values and norms and which meets the expectations of the global society. This indicates a way forward if CSR is to be adequately institutionalized in the developing world context.

Item Type: Article
Uncontrolled Keywords: Colonial legacy; Corporate social responsibility; Environmental policy; Sustainable development; Tourism
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Schools: Huddersfield Business School
Related URLs:
Depositing User: Yvonne Novakovic
Date Deposited: 23 Oct 2017 13:14
Last Modified: 23 Oct 2017 13:21
URI: http://eprints.hud.ac.uk/id/eprint/33758

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