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Public relations, propaganda and the psychology of persuasion

Fawkes, Johanna (2017) Public relations, propaganda and the psychology of persuasion. In: Exploring Public Relations: Global Strategic Communication. Pearson Education. ISBN 9781292112183

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Abstract

By the end of this chapter you should be able to:
• describe and evaluate the components of propaganda and persuasive communication
• describe and distinguish between attitudes and their effect on behaviour
• describe and evaluate theories of attitude learning and change
• apply these concepts to a communication campaign

Item Type: Book Chapter
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Schools: Huddersfield Business School
Related URLs:
Depositing User: Johanna Fawkes
Date Deposited: 12 Sep 2017 10:51
Last Modified: 12 Sep 2017 11:41
URI: http://eprints.hud.ac.uk/id/eprint/33214

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