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Definition of 'brand'

Roper, Stuart (2016) Definition of 'brand'. In: The SAGE Encyclopedia of Corporate Reputation. Sage, pp. 73-77. ISBN 978-1483376516

Metadata only available from this repository.
Item Type: Book Chapter
Subjects: H Social Sciences > H Social Sciences (General)
Schools: Huddersfield Business School
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Depositing User: Sharon Beastall
Date Deposited: 05 Sep 2017 14:20
Last Modified: 05 Sep 2017 14:20
URI: http://eprints.hud.ac.uk/id/eprint/33127

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