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Roper, Stuart (2016) Definition of 'brand'. In: The SAGE Encyclopedia of Corporate Reputation. Sage, pp. 73-77. ISBN 978-1483376516
Metadata only available from this repository.| Item Type: | Book Chapter |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Schools: | Huddersfield Business School |
| Related URLs: | |
| Depositing User: | Sharon Beastall |
| Date Deposited: | 05 Sep 2017 14:20 |
| Last Modified: | 27 Mar 2018 12:15 |
| URI: | http://eprints.hud.ac.uk/id/eprint/33127 |
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