Definition of 'brand'

Roper, Stuart (2016) Definition of 'brand'. In: The SAGE Encyclopedia of Corporate Reputation. Sage, pp. 73-77. ISBN 978-1483376516

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Title:

Definition of 'brand'

Creators:

Roper, Stuart

Editors:

Carroll, Craig E.

Date:

2 August 2016

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Item Type:

Book Chapter

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Date Deposited:

05 Sep 2017 14:20

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Last Modified:

28 Aug 2021 12:20

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