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Branding the entire entity: corporate branding

Roper, Stuart (2016) Branding the entire entity: corporate branding. In: The Routledge Companion to Contemporary Brand Management. Routledge, pp. 354-365. ISBN 978-0415747905

Metadata only available from this repository.
Item Type: Book Chapter
Subjects: H Social Sciences > H Social Sciences (General)
Schools: Huddersfield Business School
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Depositing User: Sharon Beastall
Date Deposited: 05 Sep 2017 13:41
Last Modified: 05 Sep 2017 13:41
URI: http://eprints.hud.ac.uk/id/eprint/33126

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