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Willis, Paul (2017) Strategic communication and social marketing in healthcare organisations. In: Exploring Public Relations (4th edition). Pearson Education Limited, Harlow, pp. 526-537. ISBN 9781292112183
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Official URL: http://catalogue.pearsoned.co.uk/educator/product/...
| Item Type: | Book Chapter |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Schools: | Huddersfield Business School |
| Related URLs: | |
| Depositing User: | Katie Ponting |
| Date Deposited: | 31 Aug 2017 15:03 |
| Last Modified: | 31 Aug 2017 15:03 |
| URI: | http://eprints.hud.ac.uk/id/eprint/33079 |
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