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Strategic communication and social marketing in healthcare organisations

Willis, Paul (2017) Strategic communication and social marketing in healthcare organisations. In: Exploring Public Relations (4th edition). Pearson Education Limited, Harlow, pp. 526-537. ISBN 9781292112183

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Item Type: Book Chapter
Subjects: H Social Sciences > HF Commerce
Schools: Huddersfield Business School
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Depositing User: Katie Ponting
Date Deposited: 31 Aug 2017 15:03
Last Modified: 31 Aug 2017 15:03
URI: http://eprints.hud.ac.uk/id/eprint/33079

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