Day, John and Rahman, Hafiz (2011) The Potential Influence of Entrepreneurial Role Models in the Teaching of Entrepreneurial Marketing: I want to be Like ... ? In: Research at the Marketing/ Entrepreneurship Interface. Global Research Symposium on Marketing and Entrepreneurship, USA, pp. 37-49.
|
PDF
- Accepted Version
Download (596kB) | Preview |
Abstract
This paper considers the role of particular entrepreneurial role models in the influencing of a sample of Indonesian undergraduate business students in considering becoming engaged in entrepreneurial activity upon graduation. It argues this within a traditional defining of the marketing entrepreneurship interface as the intersection of the two disciplines. It contributes by adding to our knowledge of the entrepreneurial dimension of this interface. The reader is invited to consider to what extent our findings might be applicable to their students.
Item Type: | Book Chapter |
---|---|
Subjects: | H Social Sciences > H Social Sciences (General) |
Schools: | Huddersfield Business School Huddersfield Business School > Emerging Markets Research Group |
Related URLs: | |
Depositing User: | John Day |
Date Deposited: | 17 Jun 2016 14:54 |
Last Modified: | 28 Aug 2021 17:02 |
URI: | http://eprints.hud.ac.uk/id/eprint/28641 |
Downloads
Downloads per month over past year
Repository Staff Only: item control page
![]() |
View Item |