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Exhibition Review: Le Fil Rouge, Espace Louis Vuitton, Paris 6th Feb-3rd May 2015

Wigley, Stephen M. (2016) Exhibition Review: Le Fil Rouge, Espace Louis Vuitton, Paris 6th Feb-3rd May 2015. Fashion Practice: The Journal of Design, Creative Process and the Fashion Industry. ISSN 1756-9370

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In the foyer of Espace Louis Vuitton in Paris an introduction offers visitors insight to Le Fil Rouge (‘The Red Thread’), curated by Michoko Kono. It reflects on the role of thread in Louis Vuitton’s (LV) historic and contemporary products; the thread is integral to the product’s construction, binding its components, defining its boundaries and representing LV’s historic commitment to craftsmanship, establishing the integrity of the product (LVMH 2014). However in being so literal, the introduction understates the significance of the exhibition and its more abstract relationship with the LV brand. The exhibition is located on the top floor of the Champs Elysees Maison, LV’s flagship store and arguably the epicentre of contemporary French luxury fashion. Hence the exhibition serves some role in the promotion and therefore practice of this most international of luxury fashion brands; this review of Le Fil Rouge contextualizes the exhibition in respect of LV’s branding activities.

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Item Type: Article
Uncontrolled Keywords: Fashion; art exhibition; review; branding; marketing communications
Subjects: A General Works > AC Collections. Series. Collected works
Schools: School of Art, Design and Architecture
Related URLs:
References: Kissa, L. (2011, September 4). Louis Vuitton – When Fashion chooses Architecture. New Europe. Retrieved from Kono, M. (2015). Le Fil Rouge. [exhibition catalogue] Exhibited at Espace Louis Vuitton, Paris 6th February – 3rd May 2015. LVMH. (2014). Annual Report Business Review [English]. Paris: Author (retrieved from Nobbs, K. & Moore, C.M. (2010, June). The Form and Function of Luxury Fashion Flagship Stores. Presentation at the Royal Institute of British Architects, London.
Depositing User: Stephen Wigley
Date Deposited: 25 Aug 2015 10:44
Last Modified: 28 Aug 2021 17:55


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