Cheetham, Fiona (2015) One Good Turn: Tackling Poverty through the Circulation of Goods in Kirklees. In: Academy of Marketing Conference 2015, The Magic in Marketing, 7th - 9th July 2015, Limerick, Ireland. (Unpublished)

When the Coalition Government came to power in the UK in 2010, David Cameron announced the Big Society initiative claiming it to be a “serious reform agenda to take power away from politicians and give it to people’ (cited in Slocock, 2013: 6). An independent audit conducted in 2013 found that the Big Society was “failing to live up to its own rhetoric in key areas”, but that it is nonetheless inspiring: “not only has it spawned many new initiatives with real impact on the ground, many people...are also continuing to turn to civil society as a positive force for social change” (2013: 6). One example of such a civil society initiative is a local community group called One Good Turn, which set up in Huddersfield during 2010. The group initially operated through a number of Facebook sites, where members listed the things they no longer required and those in need put their names forward to receive the items on a first come-first-served basis. Sophia Crawshaw took over the running of the sites in the summer of 2011, and in an article published in the local newspaper six months later, she explained that the group was set up “as everyone is struggling right now during the recession and even charity shops are becoming expensive.” The Facebook sites have a varied membership from teenagers to pensioners; “lots of young mums and first home buyers” and Sophia enthused that “it’s so lovely to see people giving things away to help others – it’s seeing the best side of human nature and kindness...” (Huddersfield Examiner, 2012). Within a short period of time under the stewardship and kind-heartedness of Sophia, One Good Turn became a registered charity, which now liaises “closely with other Kirklees Council Agencies and several other local charities to help as many people as possible” who are in need within Huddersfield and its surrounds ( ).

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