Cai, Huifen and Wright, Len Tiu (2014) International product innovation marketing strategy in China: an analysis of EU subsidiary's firm capabilities and host institutions. In: 2014 Global Marketing Conference at Singapore, 15th-18th July 2014, Marina Bay Sands, Singapore. (Unpublished)
Metadata only available from this repository.Item Type: | Conference or Workshop Item (UNSPECIFIED) |
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Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
Schools: | Huddersfield Business School |
Related URLs: | |
Depositing User: | Sara Taylor |
Date Deposited: | 04 Sep 2014 10:48 |
Last Modified: | 28 Aug 2021 11:41 |
URI: | http://eprints.hud.ac.uk/id/eprint/21473 |
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