Dumitru, Sonia, Bamford, David and Dehe, Benjamin (2013) Strategy Identification for Increasing Alumni Engagement in a UK University. In: BAM2013 Conference proceedings. British Academy of Management.

The purpose of this paper is to provide a strategic approach for UK Business Schools to build
relationships with their alumni by using the current development of the University of
Huddersfield’s Business School as a case study. Finding itself at a point where alumni engagement
was low, the Business School has initiated a number of projects in order to overcome the situation.
These research projects will aim to determine how a successful relationship between a Business
School and its graduates should unfold and what methods can be deployed to maintain students
engaged after graduation.

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