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Customer equity in the financial services sector

Abele, K., Wright, Len Tiu and Starkey, M. (2007) Customer equity in the financial services sector. In: Marketing masterclass Business to Business (B2B). De Montfort University. ISBN 9781857213904

Metadata only available from this repository.
Item Type: Book Chapter
Subjects: H Social Sciences > HB Economic Theory
Schools: Huddersfield Business School
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Depositing User: Sharon Beastall
Date Deposited: 10 Nov 2011 13:53
Last Modified: 28 Aug 2021 11:11


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