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Direct marketing for seagram : case study

Wright, Len Tiu, Nancarrow, C. and Page, J. (1998) Direct marketing for seagram : case study. In: Principles and practice of marketing. McGraw-Hill, pp. 409-412. ISBN 9780077094355

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Item Type: Book Chapter
Additional Information: The answer to this case study is in the teaching manual which accompanies this textbook
Subjects: H Social Sciences > HB Economic Theory
Schools: Huddersfield Business School
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Depositing User: Sharon Beastall
Date Deposited: 27 Sep 2011 12:30
Last Modified: 28 Aug 2021 11:10

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