Items where Author is O'Brien, Mark

2009

O'Brien, Mark, Sun, Qian and Zhoui, Fang (2009) Consultants, Clients and Chinese context: Managing Brands in China. In: D2B2: the 2nd Tsinghua International Design Management Symposium, 23-26 April 2009, Tsinghua University , Beijing , China.

Sun, Qian, Sridhar, Naren and O'Brien, Mark (2009) Consumer Perception Of Product Stimuli: An Investigation into Indian Consumer Psychology and its Implications for New Product Development, Process and Strategy. In: D2B2: the 2nd Tsinghua International Design Management Symposium, 23-26 April 2009, Tsinghua University , Beijing , China.

2007

O'Brien, Mark (2007) [Editorial]. Design Management Journal, 3 (1). ISSN 1557-0614

2005

O'Brien, Mark (2005) Entente Cordiale: developing design alliances. In: Crossing Design Boundaries: Proceedings of the 3rd Engineering & Product Design Education International Conference, 15-16 September 2005, Edinburgh, UK. Routledge, pp. 207-212. ISBN 978-0-415-39118-4

2004

Hands, D. and O'Brien, Mark (2004) Asia - Link: Sino European Design Management Curriculum Development. In: International Engineering and Product Design Education Conference Proceedings: the 2nd International Engineering and Product Design Education Conference, Delft, The Netherlands , 2-3 September 2004. NVIO. ISBN 90-5155-020-0