Items where Author is Mccamley, Claire

McCamley, Claire and Gilmore, Audrey (2017) Exploring entrepreneurial networking: a case study of coopetition in heritage tourism marketing. In: Global Research Symposium on Marketing and Entrepreneurship, 8th-10th August 2017, San Francisco, USA. (Unpublished)

McCamley, Claire and Gilmore, Audrey (2017) Aggravated fragmentation: A case study of SME behaviour in two emerging heritage tourism regions. Tourism Management, 60. pp. 81-91. ISSN 0261-5177

McCamley, Claire and Gilmore, Audrey (2016) Entrepreneurial co-creation in emerging heritage tourism regions; the role of entrepreneurial networks. In: Academy of Marketing Conference 2016, 4th - 7th July 2016, Northumbria University, Newcastle. (Unpublished)

McCamley, Claire and Canavan, Brendan (2016) Entrepreneurial responses to sustainability: regulatory, normative and cognitive dimensions in emergent and declining destinations. In: 4th International Conference on Contemporary Marketing Issues, 22nd - 24th June 2016, Heraklion, Greece. (Unpublished)

McCamley, Claire and Gilmore, Audrey (2016) Strategic marketing planning for heritage tourism: A conceptual model and empirical findings from two emerging heritage regions. Journal of Strategic Marketing. ISSN 0965-254X

McCamley, Claire (2016) Achieving competitiveness in an emerging heritage region; examining the role of trust as a critical antecedent to heritage tourism development. In: Global Marketing Conference 2016, 21st - 24th July, Hong Kong. (Unpublished)

McCamley, Claire and Gilmore, Audrey (2015) Aggravated Fragmentation: Resistant SMEs in the Heritage Tourism Industry. In: Academy of Marketing Conference 2015, The Magic in Marketing, 7th - 9th July 2015, Limerick, Ireland. (Unpublished)

McCamley, Claire and Gilmore, Audrey (2015) Strategic marketing planning for heritage tourism planning: An insight into community participation in Northern Ireland. In: 44th EMAC Annual Conference 2015, 24th - 27th May 2015, Leuven, Belgium. (Unpublished)

McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2013) Developing the Heritage Destination: An investigation of the implementation of strategic plans. In: Proceedings of Academy of Marketing 2013. Academy of Marketing.

McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2012) The Role of Destination Marketing Organisation in Strategic Marketing Management for Tourism. In: Proceedings of the Academy of Marketing Conference 2012: Marketing: Catching the technology wave. Academy of Marketing. ISBN 9780854329472

McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2011) An investigation of Stakeholder Relationships in the Marketing of Tourism within Northern Ireland. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Academy of Marketing. ISBN 978-0-9561122-34

McCamley, Claire (2011) Stakeholder Identification and Management of Tourism Marketing at Heritage Sites. In: Tourism and Hospitality Research in Ireland Conference (THRIC) 2011, 14th - 15th June 2014, Athlone, Ireland. (Unpublished)