Number of items: 5.
Brand equity
Ding, Qing Shan, Niros, Meletios I, Pollalis, Yannis A, Zhou, Yanfeng and Tsogas, Markos H
(2017)
Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE.
In: British Academy of Management Conference 2017, 5-7 September 2017, University of Warwick.
Brand origin confusions
Ding, Qing Shan, Niros, Meletios I, Pollalis, Yannis A, Zhou, Yanfeng and Tsogas, Markos H
(2017)
Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE.
In: British Academy of Management Conference 2017, 5-7 September 2017, University of Warwick.
CEESCALE
Ding, Qing Shan, Niros, Meletios I, Pollalis, Yannis A, Zhou, Yanfeng and Tsogas, Markos H
(2017)
Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE.
In: British Academy of Management Conference 2017, 5-7 September 2017, University of Warwick.
Consumer ethnocentrism
Ding, Qing Shan, Niros, Meletios I, Pollalis, Yannis A, Zhou, Yanfeng and Tsogas, Markos H
(2017)
Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE.
In: British Academy of Management Conference 2017, 5-7 September 2017, University of Warwick.
Political event
Ding, Qing Shan, Niros, Meletios I, Pollalis, Yannis A, Zhou, Yanfeng and Tsogas, Markos H
(2017)
Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE.
In: British Academy of Management Conference 2017, 5-7 September 2017, University of Warwick.
This list was generated on Fri Apr 19 05:22:49 2024 UTC.
