Items where Author is Cloughton, Carol

Book Chapter

Cloughton, Carol (2015) Product Trends and the Diffusion of Innovation. In: Retail Marketing Management. Pearson Education Limited, Harlow, pp. 89-90. ISBN 9780273758747

Conference or Workshop Item

Cloughton, Carol and Goworek, H (2017) Investigating the Relationship between Consumer Trends, Innovation and Product Development. In: 3rd International Colloquium on Design, Branding and Marketing, 5th-6th April 2017, Bournemouth University. (Unpublished)

Thesis

Cloughton, Carol (2014) Trend methodology and its application in a marketing context: horticulture as an emerging trend and its long-term potential in the retail industry. Masters thesis, University of Huddersfield.