Slee, Peter, Watts, Chris and Thomas, Martin (2009) "I'll be there for you"; The Impact of Northumbria "Friends" on Recruitment and Retention. In: How to Recruit and Retain Higher Education Students: A Handbook of Good Practice. Routledge, New York, pp. 144-155. ISBN 9780415990899
Abstract

A study in how creating affinity with candidates during their application process can improve not only conversion to enrolment, but also reduce withdrawal and improve learning outcomes. The article focuses on the Northumbria University on-line "friends" programme.

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