Social marketing

Robinson-Maynard, Audrey (2009) Social marketing. In: University of Huddersfield Research Festival, 23rd March - 2nd April 2009, University of Huddersfield. (Unpublished)

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Abstract

To evaluate the impact and sustainability of
relationships and exchanges that have been
established between marketers and target audiences,
in social marketing campaign activities designed to
produce behavioural changes.

Information

URI:

https://eprints.hud.ac.uk/id/eprint/5163

Title:

Social marketing

Creators:

Robinson-Maynard, Audrey

Official URL:

http://www2.hud.ac.uk/researchfestival/poster_comp...

Date:

March 2009

Subjects: