Generally, people will associate the term ‘entrepreneurship’ with starting a business. It is this, certainly, but really entrepreneurship covers a wide spectrum of activities – it is a way of behaving. This booklet discusses entrepreneurial behaviour – and the mindset that drives this – in terms of finding opportunities to create value for others, whilst (ideally) doing something a person enjoys and can do well. There is an implicit realisation that there will always be challenge, uncertainty and risk involved. The booklet draws upon interviews with successful people who all have an association with the University; and, because the underlying message is relevant for every student across the University, the booklet sets out to encourage and enable readers to reflect upon their own capabilities and ambitions.
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CORE (COnnecting REpositories)
CORE (COnnecting REpositories)
