The growth of the White Ribbon Campaign UK and the charity's impact in engaging and educating men with regards to preventing violence against women and girls

This study focuses on the White Ribbon Campaign UK (WRC UK), a charity that works with men to prevent violence against women and girls (VAWG). The research was a small-scale exploratory study, with interviews conducted with the charity’s founder, current CEO and other members of staff at the charity’s office in Mytholmroyd, West Yorkshire. The study focuses on how the charity has grown to become a nationwide campaign and how it currently works to complete its objective of engaging and educating men with regards to preventing VAWG. The research will assess the impact that the charity has had on this subject and how it aims to continue its development in the future. The research concludes that the WRC UK is well positioned for a broader and more substantial engagement with men, which centres on challenging the stereotypes and expectations society places upon them and enabling men to better understand the implications of the systematic and institutional nature of patriarchy and sexism for both genders. Through this, men have the ability to redefine the meaning of masculinity and manhood and in doing so, can help prevent the occurrence of VAWG.