Guan, Yuqiao, Fangfang, Shi and Chen, Nan (2016) On the Application of the Event Portfolio Strategy in the MICE Development of Dalian. Journal of Liaoning University (Philosophy and Social Sciences Edition), 44 (3). pp. 89-95. ISSN 1008-3391
Abstract

Based on the discussion of Canadian scholars' Getz "Portfolio Optimization" strategy, combined with the problems and challenges of China's convention and exhibition city, this paper takes the exhibition city Dalian as an example, through the interviews with relevant experts in the exhibition industry, As a comprehensive development strategy, which can effectively integrate the number, size and type of exhibition activities in the Chinese environment, and optimize the allocation of resources in the exhibition activities, balance the interests of stakeholders and Promote the sustainable development of the three aspects of the development of the exhibition city has important guiding significance.

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