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Creativity, deception and ethical malpractice: a critique of the Trumanisation of marketing public relations through guerrilla campaigns

Tench, Ralph and Willis, Paul (2009) Creativity, deception and ethical malpractice: a critique of the Trumanisation of marketing public relations through guerrilla campaigns. Ethical Space: International Journal of Communication Ethics, 6 (2). pp. 47-55. ISSN 1742-0105
Information
URI:
https://eprints.hud.ac.uk/id/eprint/33077
URI:
https://eprints.hud.ac.uk/id/eprint/33077
URI:
https://eprints.hud.ac.uk/id/eprint/33077
URI:
https://eprints.hud.ac.uk/id/eprint/33077
Title:
Creativity, deception and ethical malpractice: a critique of the Trumanisation of marketing public relations through guerrilla campaigns
Creators:
Tench, Ralph and Willis, Paul
Date:
2009
Subjects:
H Social Sciences > HF Commerce
Schools:
Huddersfield Business School
Library
Item Type:
Article
Depositing User:
Katie Ponting
Date Deposited:
31 Aug 2017 13:59
Revision:
7
Last Modified:
28 Aug 2021 12:20
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