Eye movements reveal the effect of branding on consumer decisions
Krajbich, I., Ratcliff, R., Retzler, Chris, Rangel, A. and Philiastides, Marios
(2014)
Eye movements reveal the effect of branding on consumer decisions.
In: Annual Conference of the Society for NeuroEconomics, 26-28th September 2014, Miami.
(Unpublished)