Cooke, Alex and Kusev, Petko (2015) Comparative Judgments of Feelings: Loss Aversion in Non-Monetary and Monetary Evaluations. In: 56th Annual Meeting of the Psychonomic Society, 19-22nd November 2015, Chicago, USA. (Unpublished)
Abstract

Loss aversion is a psychological phenomenon
whereby loss decisions are weighted greater than the equivalent gain decisions (Kahneman & Tversky, 1979; Tversky & Kahneman, 1992). Recent research by McGraw, Larsen, Kahneman and Schkade (2010) revealed that the occurrence of loss aversion relies on psychological measures and scales.
Specifically, loss-aversion was present only when there was a possibility for comparing losses and gains directly (employing unipolar scales). Previous studies, however, have emphasized
the variation of choice preferences as a function of the decision content (Kusev, van Schaik, Ayton, Dent & Chater, 2009). In one experiment we studied loss aversion for judgments of feelings with non-monetary and monetary unipolar and bipolar scales. The results revealed that the mismatch between perceived and evaluated decision content (and not
comparative monetary judgments) eliminates loss aversion

Information
Library
Statistics
Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email