This CVF funded product design and development project for orthotic range aspires to be as effective as a functional foot orthotic. It is adaptable and customisable to meet the needs of the busy clinical environment as an off the shelf solution.
Healthy Step has a successful foot orthotics and rehabilitation range. There is a growing area of business in the private market and internet sales.
There is a perceived opportunity to develop a new brand of devices based upon the existing range that:
• Exude quality and performance – and would therefore carry a higher price point
• Are only available to clinics and clinicians – allowing clinics to set their own prices and be unaffected by Healthy Step’s direct to patient internet sales.
• Are not available direct to the patients.
• Focus on the business aspirations of the clinician and/or their practice.
• Allowing them to realise greater profit by “selling”/prescribing quality, branded, performance devices that deliver adaptable clinical treatments with a quality retail feel and offering.
Heel, ball and arch orthotic components of the existing vectorthotic were improved during the this project. Completion was a great live experience for the team although some issue with the printing tolerances as it had an impact on the first phase of iterations especially the snap fit parts of the orthotic but with product testing and feedback from the client these were overcome.
The project resulted the company investing in a mid range 3D printing device and relevant software & hardware,an a placement student. They also start offering customized products and bespoke 3D printing services to their customers.
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