Country-of-Origin stereotyping: a case study in the New Zealand motor vehicle industry

Lawrence, C.; Marr, Norman E.; Prendergast, G.P.

Country-of-Origin stereotyping: a case study in the New Zealand motor vehicle industry

Lawrence, C., Marr, Norman E. and Prendergast, G.P. (1992) Country-of-Origin stereotyping: a case study in the New Zealand motor vehicle industry. Asia Pacific Journal of Marketing and Logistics, 4 (1). pp. 37-51. ISSN 1355-5855

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Abstract

Awareness and understanding of consumers' attitudes towards foreign products can help in designing more effective product, price, promotion, and distribution strategies.

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URI:

https://eprints.hud.ac.uk/id/eprint/3084

Title:

Country-of-Origin stereotyping: a case study in the New Zealand motor vehicle industry

Creators:

Lawrence, C., Marr, Norman E. and Prendergast, G.P.

Identification Number:

10.1108/eb010231

Official URL:

http://dx.doi.org/10.1108/eb010231

Date: