Canavan, Brendan (2016) Tourism, Creativity and Sustainability. In: International Conference on Contemporary Marketing Issues, 22nd - 24th June 2016, Heraklion, Crete, Greece. (Unpublished)

This article explores tourism creativity from the perspective of hosts; previously under-represented in the still nascent literature, and discusses in relation to sustainability. The creative responses of hosts to tourism in three small islands are reviewed. Findings illustrate the commercial, cultural and coping creativity of communities, stimulated by the processes of exchange and change which tourism engenders. This creativity helps residents to exploit advantages, ameliorate disadvantages, and shape tourism in a more sustainable manner. Tourism creativity is an important process for those involved in sustainable management to consider.

Tourism and Creativity - ICCMI 2016.pdf - Accepted Version

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