Shirodkar, Vikrant, Beddewela, Eshani and Richter, Ulf Henning (2016) Firm-level determinants of political CSR in emerging economies: evidence from India. Journal of business ethics. ISSN 1573-0697
Abstract

Multinational companies (MNCs) frequently adopt corporate social responsibility (CSR) ac-tivities that are aimed at providing ‘public goods’ and influencing the government in policy-making. Such Political CSR (PCSR) activities have been determined to increase MNCs’ so-cio-political legitimacy and to be useful in building relationships with the state and other key external stakeholders. Although research on MNCs’ PCSR within the context of emerging economies is gaining momentum, only a limited number of studies have examined the firm-level variables that affect the extent to which MNCs’ subsidiaries in emerging economies pursue PCSR. Using insights from resource dependence theory, institutional theory and the social capital literature, we argue that MNCs’ subsidiaries that are critically dependent on lo-cal resources; have greater ties to managers of related businesses and to policymakers; and that those that are interdependent on the MNCs’ headquarters and other foreign subsidiaries are more likely to be involved in PCSR. We obtain support for our hypotheses using a sample of 105 subsidiaries of foreign firms that operate in India. Our findings enhance our under-standing of the factors that determine MNCs’ political CSR in emerging economies.

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