Song, Hanqun, Sparks, Beverley and Wang, Ying (2014) Chinese travellers' group decision-making process. In: CAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity. The University of Queenland, Brisbane. ISBN 9780987050755

While the independent Chinese travel market continues to grow there has been very little attention given to how small groups of independent Chinese travellers make a travel decision. Using a travel oriented group decision-making exercise of selecting a destination this study examines the interaction process of group members. Bales (1950) interaction process analysis (IPA) was implemented to guide this study. Both verbal and non-verbal behaviours of group members in the group decision-making were analysed. Findings reveal that verbal message is mainly about task-related information, and non-verbal message is dominated by gesturing, smiling, and nodding

Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email