Abstract
A vignette of the consumer trend identification process, what influences change and how new ideas are adopted across a social system.
Information
Library
Statistics
Product Trends and the Diffusion of Innovation
Cloughton, Carol
(2015)
Product Trends and the Diffusion of Innovation.
In:
Retail Marketing Management.
Pearson Education Limited, Harlow, pp. 89-90.
ISBN 9780273758747
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)Tools
