Case Study on Design Management: Inefficiencies and Possible Remedies

Delivering better products with a reduced lead time and less resources has become the primary focus of design management. The aim of this work is to revisit typical design management inefficiencies and discuss possible remedies for these problems. To this end, a case study and interviews with seven Estonian architects were carried out. The data obtained was analyzed within the framework of the transformation-flow-value theory of production. Despite its failure to deliver customer value, a single-minded transformation view of operations has been the dominant approach taken in design management and processes, leading to inefficiencies in design practices.