Canavan, Brendan (2015) Exploring nuances in the domestic tourism niche: the case of a small island. In: International Conference on Contemporary Marketing Issues, 30th June-3rd July 2015, Kingston, London, UK. (Unpublished)
Abstract

This paper presents a case concerning domestic tourism on the Isle of Man, British Isles. Qualitative interviews find existence of considerable domestic tourism activity conducted by island residents. This includes daytrips and overnight stays within the island. Such behaviour is identified by residents as touristic and distinct from other leisure activities. Particular activities and motivations associated with are recognisable as touristic, as a review of the relevant literature demonstrates. Yet recognition of domestic tourism in small geographic spaces is currently almost entirely absent. This article attempts to highlight the issue and draw attention to attendant benefits of domestic tourism, which include economic and social inputs. These may be relevant to a small island community, and in the case of the Isle of Man, help to support an otherwise ailing tourism industry.

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