Gregory, Anne and Halff, Gregor (2014) Toward an historically informed Asian model of public relations. Public Relations Review, 40 (3). pp. 397-407. ISSN 0363-8111
Abstract

This paper undertakes a meta-analysis of the 51 historiographies of public relations in Asia-Pacific countries to identify common themes, threads and theoretical insights. The authorspropose a set of necessary components for the study of Asia-Pacific public relations drawnfrom a historical perspective that differs from the paradigmatic underpinnings of the majorWestern models. They draw conclusions about epistemological and practice differencesbetween public relations in the West and in the Asia-Pacific region in a globalizing world.

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