It is generally accepted that innovation is the implementation of significantly new
processes, products or management approaches in order to increase efficiency. Clients or users of
products, processes or services are being identified as potential sources of innovation in research
conducted in various sectors (e.g. IT, aviation, and laboratory equipment). At present there is
concern regarding the construction clients’ potential to be an innovation promoter within the
construction industry. Several researchers have recommended proactive client involvement in
construction. Within this background, authors have designed a research methodology with the aim
of ‘Improvement of the role of the clients in promoting innovation’. In this context, this paper is
an attempt to elaborate the philosophical stances taken and methodologies adopted to fulfill these
aims.
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