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Colour Forecasting

Cassidy, Tracy Diane and Cassidy, Tom (2009) Colour Forecasting. Wiley, Oxford, UK. ISBN 978-1-4051-4377-6

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The colour forecasting process is a major driving force in the fashion and textiles industries, but it is complex, highly intuitive and little understood. This textbook for students of fashion and design discusses the development of the various driving forces of fashion, when colour forecasting began and how it has developed to its present day state. Colour terminology and some of the more subjective tools used by colour forecasters are explained, and their strengths and weaknesses are compared. Also, a model is given of the colour forecasting process and this is discussed in detail. Finally, readers are shown how forecasting methodologies are used to develop colour stories.

Item Type: Book
Subjects: N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
T Technology > TT Handicrafts Arts and crafts
Schools: School of Art, Design and Architecture
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Depositing User: Tracy Cassidy
Date Deposited: 13 Nov 2014 13:50
Last Modified: 28 Aug 2021 11:43


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