Hardaker, Glenn, Ahmed, Pervaiz K. and Graham, Gary (2000) Non-linear innovation across the internet. Integrated manufacturing systems, 11 (7). pp. 484-490. ISSN 0957-6061

As the information superhighway reaches unprecedented levels of growth and acceptance in the commercial business sector, the key challenge for many firms is to become an architect in the new revolution of electronic commerce. The Internet increases the richness of communications through greater interactivity between the firm and the customer. This article is about new competitive challenges being realised through non-linear forms of innovation emerging on the Internet and building a commercial capability to meet the challenge.

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