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B2B Brand Commitment: Experiences from Nigerian Financial firms in the Customer Relationship Management Sector

Wali, Andy, Wright, Len Tiu, Kooli, Kaouther and Wali, Hope (2014) B2B Brand Commitment: Experiences from Nigerian Financial firms in the Customer Relationship Management Sector. In: Proceedings of the B2B Colloquium: Recent Challenges & Advances in B2B Marketing. Westburn Publishers Ltd, Bournemouth, UK, pp. 15-16. ISBN 9781858992976
Information
URI:
https://eprints.hud.ac.uk/id/eprint/21200
URI:
https://eprints.hud.ac.uk/id/eprint/21200
URI:
https://eprints.hud.ac.uk/id/eprint/21200
Title:
B2B Brand Commitment: Experiences from Nigerian Financial firms in the Customer Relationship Management Sector
Creators:
Wali, Andy, Wright, Len Tiu, Kooli, Kaouther and Wali, Hope
Date:
March 2014
Subjects:
H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Schools:
Huddersfield Business School
Library
Item Type:
Book Chapter
Presentation Type:
Paper
Depositing User:
Sara Taylor
Date Deposited:
10 Jul 2014 14:08
Revision:
8
Last Modified:
28 Aug 2021 11:40
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