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The Role of Destination Marketing Organisation in Strategic Marketing Management for Tourism
McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle
(2012)
The Role of Destination Marketing Organisation in Strategic Marketing Management for Tourism.
In:
Proceedings of the Academy of Marketing Conference 2012: Marketing: Catching the technology wave.
Academy of Marketing.
ISBN 9780854329472
![[thumbnail of AM2012_0268_paper.pdf]](https://eprints.hud.ac.uk/21114/1.hassmallThumbnailVersion/AM2012_0268_paper.pdf "AM2012_0268_paper.pdf")
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