Well played? Examining strategy and performance in off-field sporting operations

Professional sport is in many ways a type of business. From an operations management perspective it is worthy of note that professional sport exhibits several specific features that require a customised set of practices to ensure effective operations (Smith and Stewart, 2010). In this paper we focus on developing four key constructs that exemplify the special characteristics of the sport industry: i) limited control of the sports product, ii) uncertainty of on-field outcome, iii) spectator co-creation and iv) enforced collaboration. We outline the development of a survey on stadium operations and share the next steps in the research.