An investigation on the implementation of product development process models in construction companies

Process models have been developed by academia and industry to enhance design and construction activities.
However, effective and widespread adoption and use of such models in practice has been limited. This research
investigated the dynamics of product development process (PDP) models implementation in construction
companies. Four case studies were undertaken, and key findings emphasize the need to consider the design and
implementation of PDP models in an integrated fashion within the organizational context in which it takes
place; and the need for a shift in the role of PDP models from a rational ‘planning and control’ perspective to a
softer ‘learning’ approach.