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Is there a need for a new paradigm for small business marketing?

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2003) Is there a need for a new paradigm for small business marketing? Working Paper. London Metropolitan University Business School.
Information
URI:
https://eprints.hud.ac.uk/id/eprint/1942
URI:
https://eprints.hud.ac.uk/id/eprint/1942
Title:
Is there a need for a new paradigm for small business marketing?
Creators:
Reynolds, Paul Lewis and Lancaster, Geoffrey A.
Official URL:
http://www.londonmet.ac.uk/lmbs/research/studies-i...
Date:
2003
Subjects:
H Social Sciences > HF Commerce
Schools:
Huddersfield Business School
Additional Information:
Published in: Studies in social marketing series, paper number 18
Library
Item Type:
Monograph
Monograph Type:
Working Paper
Depositing User:
Cherry Edmunds
Date Deposited:
18 Sep 2008 15:30
Revision:
6
Last Modified:
28 Aug 2021 10:41
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