Tracking key marketing health parameters within smaller enterprises

Reynolds, Paul Lewis and Lancaster, Geoffrey A. (2003) Tracking key marketing health parameters within smaller enterprises. Working Paper. London Metropolitan University Business School.

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URI:

https://eprints.hud.ac.uk/id/eprint/1941

URI:

https://eprints.hud.ac.uk/id/eprint/1941

URI:

https://eprints.hud.ac.uk/id/eprint/1941

Title:

Tracking key marketing health parameters within smaller enterprises

Creators:

Reynolds, Paul Lewis and Lancaster, Geoffrey A.

Official URL:

http://www.londonmet.ac.uk/lmbs/research/studies-i...

Date:

2003

Subjects:

H Social Sciences > HF Commerce

Schools:

Huddersfield Business School

Additional Information:

Published in: Studies in social marketing series, paper number 17

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Item Type:

Monograph

Monograph Type:

Working Paper

Depositing User:

Cherry Edmunds

Date Deposited:

18 Sep 2008 15:27

Revision:

Last Modified:

28 Aug 2021 10:41

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