Jones, Glynis (2003) Middle east expansion- the case of Debenhams. International journal of retail and distribution management, 31 (7). pp. 359-364. ISSN 0959-0552
Abstract

The Middle East is currently proving an attractive destination for retailers, with many sectors now being represented in the region’s markets. This case considers the opportunities and threats presented by the Middle East environment and outlines the expansion of UK department store Debenhams in the region. With franchise partner M&H Alshaya, it now has six stores in the region, with further openings planned.

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