Assessment of Forecasting Management in International Pharmaceutical Companies: A Grounded Theory Study

Despite the improvements in mathematical forecasts and teh creation of new formulas in forecasting, the increase in the accuracy forecasts is not yet significant, thus, leading to an increase in the size of the gap between academia and practice. Furthermore, Applying mathematical forecasting techniques alone is not sufficient in light of the existing lack of knowledge about forecasting, which, thus, gives rise to the importance of judgements and the possible contributions they may add to the forecasting management process.